By Unbrand-Me-Not | Aug 19th, 2010 |
A large painted sign Take Courage is a great example of how one clever ad can serve a brand for years with little effort.
The Courage & Co. brewery’s history started in 1787. We don’t know when a sign, white letters on blue: Take Courage, actually appeared but we know that it has had zillion eye contacts and has been scattered to zillion photographs ever since.
It’s fortunate location near a popular Borough market in Southwark, London, and quirky pun make a Take Courage sign probably a best outdoor promoter of Courage Bitter and other beers bearing the Courage name.
In 2009 an advert of Courage beer was banned by an advertising watchdog for suggesting that beer could increase confidence.